The street: Easy to enter, Hard to escape

A new online campaign from SAMU SOCIAL, the organization for helping the homeless.
3 out of 4 people think that if a homeless person can’t get off the street, it’s his fault. Probably because they’ve never experienced the street themselves. 
With Samu Social, the most important emergency service for the homeless, agency Publicis Conseil created a 24 hr film reconstructing an entire day in the life of a homeless person. Struggling to get food, to keep clean, to sleep, to survive. 
The film was shot by homeless themselves. Using camera glasses they let us see life through their eyes.
After virtual escaping the street visitors are ask to donate.
“Samusocial. Helping people escape the street. The street. Easy to enter. Hard to escape.”
Demo from the campaign website:



Guest post by Marc from Osocio. A crosspost also published at Osocio.

Dutch homeless make a wish for a better world

What if there’s a bunch of people who never receive a New Years card. And what if it is exactly them who send you the best wishes. Wouldn’t that be great? Wouldn’t that make you think?

That’s why we – Made by Society – started the Wish-project: an online video project to create awareness for the homeless.

The message:
A WISH from the homeless to those who have homes.
Would it be too much effort if we ask you something in return: What is your wish for them?

Our purpose:
To receive as many wishes as possible – over 25.000 - so we can hand over them to our homeless friends of the Z Foundation. Finally they get their personal message, with a big symbolic meaning. The wishes will probably be hand over by the Mayor of Amsterdam, Job Cohen.

Social media
To attain our ambitious purpose of 25.000 wishes, the use of social media is a very important aspect of the campaign. The YouTube video on www.madebysociety.com/wish can be shared with one press on the button via Twitter, Facebook or LinkedIn. The public can choose its own platform to leave a wish.

Brett Dennen
The music of Brett Dennen will support the campaign. With his song Heaven from his latest album Hope for the Hopeless the message for a better world and more understanding will be strengthened.

The campaign was totally free of charge supported by advertising agency laMarque (creative idea), Screentime Entertainment (production) and Kristiaan (design and animation).

About Z Magazine
Z Magazine is the street paper of Amsterdam and is issued by the Z Foundation. The aim is to help the homeless help themselves. Z magazine has been published since 1995. The magazine is distributed at and by the Z Foundation to about 180 independent vendors in total. The vendors buy the magazine at € 1.10 and sell it on the streets at € 2.00. Z magazine appears bi-weekly in Amsterdam and environment (three-weekly in the summer). The average circulation is 13.000 copies per edition.

View the video, leave a message and spread the wish!

Creativity: “I’m homeless, but don’t neglect me!”

Thanks to my friends of directdaily.com I found the following interesting case about homeless people. It’s called: “Invisible.” ...

There are many homeless people in Düsseldorf. And many people who don’t notice them. The purpose: sensitise the public and incite them to buy the homeless magazine fiftyfifty. The homeless often feel like people look right through them. That’s what they visualised with this spectacular promotions in the Christmass season. I’m looking forward to post my own project for the homeless people in Amsterdam and the world.

Agency: Euro RSCG Düsseldorf, Germany.

fiftyfifty street magazine: Invisible
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