The street: Easy to enter, Hard to escape

A new online campaign from SAMU SOCIAL, the organization for helping the homeless.
3 out of 4 people think that if a homeless person can’t get off the street, it’s his fault. Probably because they’ve never experienced the street themselves. 
With Samu Social, the most important emergency service for the homeless, agency Publicis Conseil created a 24 hr film reconstructing an entire day in the life of a homeless person. Struggling to get food, to keep clean, to sleep, to survive. 
The film was shot by homeless themselves. Using camera glasses they let us see life through their eyes.
After virtual escaping the street visitors are ask to donate.
“Samusocial. Helping people escape the street. The street. Easy to enter. Hard to escape.”
Demo from the campaign website:



Guest post by Marc from Osocio. A crosspost also published at Osocio.

Osocio’s best campaign of 2009: Choose a different ending

Osocio announced the winner of Osocio’s Campaign of 2009: Choose a different ending. The amazing interactive video project from droptheweapon.org.
The project and website are an initiative from the Metropolitan Police (London UK). It is made to show how real people can turn away from violent crime. All depends on which choices are made. And that is how the video project works also; the viewer decides. Enjoy viewing and choose a different ending this time;)

See the original posting here.

Creativity: Osocio’s best campaigns of 2009

Osocio has started selecting best campaigns on their blog, because they want to put the most creative and innovative social ads into the spotlight. So that non-profit organizations can learn and benefit from the best practices. Osocio don’t intend to compete with big advertising festivals. Their aim is to award grassroots initiatives and advertising campaigns that try to solve real-life problems.

You can see the top 10 list of best social campaigns on Osocio. This is my favourite...


The winner will be announced next week.