Creativity: “I’m homeless, but don’t neglect me!”

Thanks to my friends of directdaily.com I found the following interesting case about homeless people. It’s called: “Invisible.” ...

There are many homeless people in Düsseldorf. And many people who don’t notice them. The purpose: sensitise the public and incite them to buy the homeless magazine fiftyfifty. The homeless often feel like people look right through them. That’s what they visualised with this spectacular promotions in the Christmass season. I’m looking forward to post my own project for the homeless people in Amsterdam and the world.

Agency: Euro RSCG Düsseldorf, Germany.

fiftyfifty street magazine: Invisible
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