The street: Easy to enter, Hard to escape

A new online campaign from SAMU SOCIAL, the organization for helping the homeless.
3 out of 4 people think that if a homeless person can’t get off the street, it’s his fault. Probably because they’ve never experienced the street themselves. 
With Samu Social, the most important emergency service for the homeless, agency Publicis Conseil created a 24 hr film reconstructing an entire day in the life of a homeless person. Struggling to get food, to keep clean, to sleep, to survive. 
The film was shot by homeless themselves. Using camera glasses they let us see life through their eyes.
After virtual escaping the street visitors are ask to donate.
“Samusocial. Helping people escape the street. The street. Easy to enter. Hard to escape.”
Demo from the campaign website:



Guest post by Marc from Osocio. A crosspost also published at Osocio.